Will It Blend? is a superbly constructed viral marketing campaign.  Whilst a number of items they choose to blend might not take your fancy, who could resist feeding Spam into a really powerful blender.  It's only a pity they couldn't find a spammer to feed in too!

Alternatively, is your iPhone 3g giving you trouble?  They've blended one of those too.

Perhaps a defence contractor could take this idea to its logical conclusion...